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Privacy Policy

THE LAST LINE PRIVACY POLICY

last modified 7/18/17

This website is owned and operated by The Last Line, a California-based manufacturer of fine jewelry.  The Last Line (“TLL”, “us”, or “we”) takes your privacy very seriously.  We are committed to protecting and safeguarding the privacy of visitors to our websites including mobile versions of our website (“Sites”).  If you have any questions, comments, or requests regarding this Policy or the information practices of TLL, please contact us by e-mail at privacy@thisisthelast.com.  

This Privacy Policy identifies and describes the way TLL uses and protects the information that we may collect about individuals who utilize the Sites.  This Policy may be changed or updated from time to time, and the “last-modified” date will always be visible at the top of this document.

IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE TLL WEBSITES OR PROVIDE TLL WITH YOUR PERSONAL INFORMATION.  Your use of TLLSites and/or mobile applications indicates your acceptance of this Policy and of the collection and use of your personally identifiable information in accordance with this Policy.

You can navigate to various portions of the Privacy Policy by clicking on the links below.

The Personal Information We Collect

How We Use The Personal Information We Collect

Personal Information We Share With Others

Anonymous and Aggregate Information

Our Online Privacy Policy for Children

Safeguarding Your Personal Information

Links to Other Sites

Social Media And Personal Information

Notice to California Residents

The Personal Information We Collect

We may collect different types of personal and other information based on your use of our products and services and our relationship with you (“Personal Information”).  Some examples of Personal Information we may collect include:

Information you give us.

  • Contact Information (such as your name, mailing address, telephone number, and e-mail address);
  • Payment information (such as your payment card details, financial account information, security codes, and billing address);
  • Information provided by you in conjunction with a survey or a promotion, or in registering for one our events;
  • Other personal information you may provide to us (including photographs).

Automatically-collected information.

Also, when you visit our Sites, we may collect certain information via automated means.  For example, our systems may collect information about your activity on the Sites (i.e., pages you visit, address of a referring website (if any), identifiers for your mobile device, geographic location information, and Internet Protocal (IP) address) for a number of purposes.  Such information is collected using automated technologies such as cookies, web beacons, and server log files. We may use this automatically-collected information to help tailor the ads you may see on the Sites and the messaging that is provided to you from our systems.  Further, we use this information to operate, maintain, and manage our Sites.

  • Standard Web server traffic pattern information. General traffic, site usage, browser information and length of stay information is collected and stored in log files.
  • Cookies/Web Beacons.    A “cookie” is a text file that our website would send to your computer or mobile device to identify your browser or to store information or settings in your browser.  A “web beacon” (also known as a pixel tag or Internet tag) links web pages to web servers and their cookies and may be used to transmit information through cookies back to a server.  These tools allow a certain Internet site to remember important information that will make your use of the site more convenient. For example, if you often visit content on one of the TLL websites, we may use “web beacons” to infer your possible interest in that specific property and may deliver ads to you related to that interest.  It’s important to understand that these technologies use anonymous identifiers within the “cookies” stored in your browser.

Use the options in your Internet browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of the TLL websites.

  • Analytics.  We use analytic services, such as Google Analytics, as well as other third party vendors tracking aggregate data that place first-party and/or third-party cookies on a browser across our websites. To opt out of Google tracking, please visit their opt-out page. We also may use Google AdWords “remarketing” to market our sites across the web.  Using such a program, we would place a cookie on a browser, and then Google reads these cookies and may serve an ad on a 3rd party site (i.e., when you are visiting your Facebook page).  You may opt out of such ad serving on Google’s opt out page. If you are concerned about 3rd party cookies served by networks, you should also visit the Network Advertising Initiative opt-out page.

How We Use The Personal Information We Collect

We may use the Personal Information we collect in a variety of ways, including to:

  • Provide you with the best customer experience possible;
  • Provide the products and services you purchase, and to respond to your questions;
  • Communicate with you regarding purchases, registrations, special events, and promotions;
  • Deliver customized content and advertising that may be of interest to you, and remember you when you visit our Sites;
  • Address network integrity and security issues;
  • Respond to your requests, questions, and/or comments;
  • Perform data analyses (including market and consumer research, and trend analyses).

Personal Information We Share With Others

TLL does not sell your Personal Information to third parties.

TLL may share your personal information with non-TLL companies that perform services on our behalf, as necessary for them to perform those services (i.e., payment processing, shipping, etc.). TLL requires those non-TLL companies to have reasonable safeguards in place to protect any Personal Information they may receive in a manner consistent with applicable law.  

Further, TLL may share information collected by cookies and other automated means with sites you link to from the Sites, or with social media providers (such as Twitter, Facebook, and Google+) that you visit by clicking through from our Sites.  Please note that while TLL does not capture or store your login information or any other personally identifiable information for social networks if you link to those through our Sites, their websites may store session information or cookies on your computer or wireless phone.  Social media is further discussed below.

In Other Circumstances:  Other than as noted above, we may be required to share your Personal Information for purposes such as complying with court orders or law enforcement; assisting with identity verification, and to prevent fraud and identity theft; selling TLL’s assets, or in process of arranging for the dissolution of TLL; or enforcing our agreements and property rights.

Our Online Privacy Policy for Children

We don’t knowingly collect personally identifying information from anyone under the age of 13 unless we first obtain permission from the child’s parent or legal guardian.  In addition, children under the age of 13 are not authorized to make purchases from TLL without consent from a parent or legal guardian.

If we become aware that we have inadvertently received Personal Information provided by a visitor under the age of 13 without permission from a parent or legal guardian, we will delete the information from our records.  A child’s parent or legal guardian can also request that the Personal Information of their child be deleted from our records, if it has not been already.  

Safeguarding Your Personal Information

The security of your Personal Information is important to us. We require non-TLL companies acting on our behalf (i.e., credit card processing companies) to have reasonable safeguards in place to protect any Personal Information they may receive in a manner consistent with applicable law.

However, you understand and agree that such steps do not guarantee that use of the Sites is invulnerable to all security breaches, and that TLL makes no warranty, guarantee, or representation that use of any of our Sites is protected from viruses, security threats or other vulnerabilities.

There are several measures you can take to protect your Personal Information.  One option is simply not to volunteer it to us.  The Federal Trade Commission’s site, www.ftc.gov, also offers useful information about how to protect personally-identifiable information provided online or through mobile applications.

Links to Other Sites

We may offer links to sites that are not operated by TLL, or you may see a banner ad for a product and click on that to visit a non-TLL website for that product.  If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies.

Social Media and Personal Information

Further, TLL uses a variety of new technologies and social media options to communicate and interact with consumers, and has links to certain social media provider available on its Sites. When interacting with a TLL presence on those social media websites, you may opt to reveal certain Personal Information.

Any Personal Information you have chosen to share on any TLL social media pages will be visible to persons visiting those pages, and privacy on those pages is governed by the privacy policies of those social media companies.  Other than to respond to posts or answer questions, TLL will not use Personal Information provided on its social media pages without permission from you.

Social Media companies’ privacy policies will govern any Personal Information you opt to provide while you are visiting any TLL presence on those sites, and can be visited through the links below.  

Twitter:   http://twitter.com/privacy

Instagram: https://instagram.com/about/legal/privacy/#

Facebook: https://www.facebook.com/about/privacy/  

YouTube: http://www.youtube.com/t/privacy  

Google+: https://www.google.com/intl/en_ALL/+/policy/

Notice to California Residents

Subject to certain limits under California Civil Code § 1798.83, California residents may ask us to provide them with (i) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties.

To make this request, please contact us by e-mail at privacy@thelastline.com.