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How & Why We Started

I WANTED TO GIVE WOMEN EVERYWHERE THE JEWELRY THEY WERE LOOKING FOR AND COULDN'T FIND. SHOCKINGLY SIMPLE, RIGHT?  IN THE LINE, THERE IS SOMETHING FOR EVERYONE, FROM THE EVERYDAY GIRL TO THE ULTIMATE COLLECTOR, EVEN A FEW SPECIAL PIECES INSPIRED BY MY FRIENDS.  AS AN INDUSTRY VETERAN, I KNEW WHAT LOOKED GOOD, WHAT WAS MISSING FROM THE MARKET AND HOW TO MAKE IT, (CALL IT THE THE TRIFECTA OF JEWELRY DESIGN) BUT MOST IMPORTANT WAS BRINGING THAT ALL TO LIFE WITHOUT THOSE CRAZY RETAIL MARKUPS.  TRUST ME IN SAYING I POURED MY HEART AND SOUL INTO CREATING THESE DESIGNS, THE ONES THAT WE ALL WANT AND OF COURSE, A FEW SLIGHTLY UNNECESSARY EXTRAVAGANCES THAT WE CAN'T KEEP OUR HANDS OFF OF.  WHILE I OBSESS OVER THE DETAILS, YOU'LL GET CRAZY AMAZING JEWELRY.  JUST WAIT FOR THOSE DROPS.

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